client: Gugu Coffee
industry: Coffee
location: Taichung, Taiwan
project: Logo Design
website: https://www.facebook.com/ooddblue/
Bringing a small coffee business in Taichung to life
![](/media/209/conversions/gugu_coffee_logo_OFFICIAL-post.png)
Gugu Coffee sells fresh coffee beans and ground coffee around Taiwan in handy little single-serving pouches or larger quantities.
We loved working on this logo project due to the interesting request to bring a character that the owner of Gugu Coffee imagined to life. We were given free reign to use our own stylistic choices and give the brand a personality of whimsy and professionalism through the inventiveness of the character, it's clean design and some nice typography, all smartly engineered into a 'badge' or 'crest' making it easy to apply to typical coffee packages such as pouches, tins and jars.
![](/media/210/conversions/coffee-packaging-mockup_both-post.jpg)
![](/media/211/conversions/gugu_vespa_shop-post.jpg)
Gugu Coffee has been sighted in the Vespa scooter shop in Taichung which allows customers to try complimentary coffee and purchase it if they wish to.