client: All Ride
location: Taichung, Taiwan
project: Logo Design
Our Bicycle Industry Debut Logo
They needed a logo that looked the part in the bicycle industry as well as convey trust for their business-to-business relationships. The interlocking 'wheels' signal the harmony and trust they want to create with their clients. The orange in the logo brings a nice element of energy to the brand, something a bicycle business would want to communicate to their customers.
Overall the logo is simple and bold with a strong message. The guys at All Ride were very happy with this logo, and so were we. It set the course for many more projects in this industry.