Thalesberg finances high-profile expeditions. They operate a vertically integrated model from expedition funding through content production and distribution, targeting underserved markets in the adventure storytelling space. They wanted a logo that represents 'data' and 'growth' but also communicate their love of the mountains, which in South Africa is commonly known as 'berg'.

The logo communicates this through an upward growth line graph that doubles as a mountain range, using an attractive colour palette to make them stand out amongst their competitors. The logo looks smart and professional and surely eye-catching in an industry not really known for glamour.